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                                    Monday, June 11, 2012

                                    Oracle's List of 100-Plus Cloud Applications

                                    Oracle has now responded to analyst requests for a list of the 100+ cloud applications that Larry Ellison claimed in his Oracle Cloud presentation last week. I've just checked, and his exact words were "Over 100 enterprise-grade applications running in the cloud."

                                    But the email cover for the list sent this morning refers to them as "100+ application services." As I speculated last week, Oracle is defining "application services" at very fine-grained level, almost down to individual programs.

                                    For example, within "Oracle Fusion Customer Relationship Management - Marketing" is "Fusion Marketing Segmentation - up to 500,000 records" really a separate and distinct application from "Fusion Marketing Segmentation - up to 1,000,000 records?"

                                    Update 1: Upon further review, I'm wondering why Oracle CRM On-Demand, a multi-tenant SaaS application, is missing from Oracle's list.

                                    Update 2: I'm also wondering, using Oracle's definition of "applications," how many does SAP have?  In his presentation, Ellison said, "SAP only has SuccessFactors." Leaving aside my point that Ellison did not credit Business By Design or SAP's line of business applications as cloud apps, how does "SuccessFactors" count as one application, but Oracle's Taleo counts as 24 (see list below)?


                                    Here is the complete list of what Oracle claims as its 100+ cloud applications:

                                    Oracle RightNow

                                    Oracle RightNow Dynamic Agent Desktop Cloud Service: Seats
                                    Oracle RightNow Standard Dynamic Agent Desktop Cloud Service
                                    Oracle RightNow Enterprise Dynamic Agent Desktop Cloud Service
                                    Oracle RightNow Enterprise Contact Center Dynamic Agent Desktop Cloud Service
                                    Oracle RightNow Standalone Chat Dynamic Agent Desktop Cloud Service
                                    Oracle RightNow Dynamic Agent Knowledgebase Cloud Service
                                    Oracle RightNow Chat Cloud Service
                                    Oracle RightNow Cobrowse Cloud Service
                                    Oracle RightNow Cobrowse Remote Support Cloud Service
                                    Oracle RightNow Contextual Workspaces Cloud Service
                                    Oracle RightNow Guided Assistance Cloud Service
                                    Oracle RightNow Agent Scripting Cloud Service
                                    Oracle RightNow Desktop Workflow Cloud Service
                                    Oracle RightNow Product Registration Cloud Service
                                    Oracle RightNow Social Monitor Cloud Service

                                    Oracle Taleo

                                    Taleo Enterprise Cloud Service Platform
                                    Taleo Platform Cloud Service
                                    Taleo Analytics Cloud Service
                                    Taleo Recruiting Cloud Service
                                    Taleo Recruiting High Volume Cloud Service
                                    Taleo Onboarding Cloud Service
                                    Taleo Performance Management Cloud Service
                                    Taleo Goal Management Cloud Service
                                    Taleo Succession Planning Cloud Service
                                    Taleo Development Planning Cloud Service
                                    Taleo Learn Cloud Service
                                    Taleo Learn External User Cloud Service

                                    Taleo Enterprise Recruiting Assessment Content
                                    Taleo Hourly Assessment Content Cloud Service
                                    Taleo Store Manager Assessment Content Cloud Service
                                    TBE Recruiting Standard Active User Cloud Service
                                    TBE Recruiting Premium Active User Cloud Service
                                    TBE Recruiting Manager Cloud Service

                                    Taleo Business Edition - Per Employee
                                    TBE Recruiting Premium Cloud Service
                                    TBE Smart Sourcing Base Cloud Service
                                    TBE Smart Sourcing Per Posting Cloud Service
                                    TBE Onboarding Cloud Service
                                    TBE Compensation Cloud Service
                                    TBE Performance Management Cloud Service

                                    Taleo Business Edition - Learn
                                    TBE Learn Cloud Service
                                    TBE Learn External Trainees Cloud Service

                                    Oracle ATG

                                    Oracle ATG Live Help
                                    Live Help Interactions On Demand
                                    Live Help Chat On Demand
                                    Live Help Email On Demand
                                    Live Help Cobrowse Chat On Demand
                                    Live Help Cobrowse Phone On Demand
                                    Recommendations Single-Channel On Demand
                                    Recommendations Multichannel On Demand
                                    Recommendations Additional Catalog On Demand
                                    Recommendations Large Catalog On Demand

                                    Oracle Fusion Applications

                                    Oracle Fusion CRM Base Cloud Service
                                    Fusion CRM Base Standard Offering Cloud Service
                                    Fusion CRM Base Enterprise Offering Cloud Service
                                    Fusion CRM Base Premium Offering Cloud Service
                                    Fusion Transactional Business Intelligence for Customer Relationship Management Cloud Service
                                    Fusion Enterprise Contracts Management Base Cloud Service
                                    Fusion Incentive Compensation Cloud Service
                                    Fusion Opportunity Landscape Cloud Service
                                    Fusion Quota Management Cloud Service
                                    Fusion Sales Campaigns Cloud Service
                                    Fusion Sales Predictor Cloud Service

                                    Oracle Fusion Marketing Cloud Service
                                    Fusion Marketing, Enterprise Edition Cloud Service
                                    Fusion Marketing, Additional Volume Cloud Service
                                    Fusion Marketing, Additional Email - 500,000 Messages

                                    Oracle Fusion Partner Relationship Management Cloud Service
                                    Fusion Partner Relationship Management for Channel Managers Cloud Service
                                    Fusion Partner Relationship Management for Partners Cloud Service
                                    Fusion Territory Management for Channel Managers Cloud Service

                                    Oracle Fusion Customer Data Management Cloud Service
                                    Fusion Customer Data Steward Cloud Service
                                    Fusion Customer Management Foundation for Organizations Cloud Service
                                    Fusion Customer Management Foundation for Persons Cloud Service
                                    Fusion Data Quality Address Cleansing Cloud Service
                                    Fusion Data Quality Matching Cloud Service
                                    Oracle Fusion Human Capital Management Cloud Service
                                    Fusion Human Capital Management Base Cloud Service
                                    Fusion Transactional Business Intelligence for Human Capital Management Cloud Service

                                    Oracle Fusion Human Capital Management Cloud Service Options
                                    Fusion Global Payroll Cloud Service
                                    Fusion Goal Management Cloud Service
                                    Fusion Payroll Interface Cloud Service
                                    Fusion Performance Management Cloud Service
                                    Fusion Talent Review Cloud Service
                                    Fusion Workforce Compensation Cloud Service
                                    Fusion Workforce Lifecycle Manager Cloud Service
                                    Fusion Workforce Predictions Cloud Service

                                    Oracle Fusion Talent Management Cloud Service
                                    Fusion Talent Management Base Cloud Service
                                    Fusion Transactional Business Intelligence for Talent Management Cloud Service

                                    Oracle Fusion Talent Management Cloud Service Options
                                    Fusion Goal Management Cloud Service
                                    Fusion Performance Management Cloud Service
                                    Fusion Talent Review Cloud Service
                                    Fusion Workforce Compensation Cloud Service

                                    Oracle Fusion Financials Cloud Service
                                    Fusion Financials Cloud Service
                                    Fusion Expenses Cloud Service
                                    Fusion Advanced Collections Cloud Service
                                    Fusion Automated Invoice Processing Cloud Service
                                    Fusion Financial Reports Center Cloud Service
                                    Fusion Transactional Business Intelligence for Financials Cloud Service

                                    Oracle Fusion Procurement Cloud Service
                                    Fusion Purchasing Cloud Service
                                       Option: Fusion Supplier Portal Cloud Service
                                       Option: Fusion Sourcing Cloud Service
                                    Fusion Procurement Contracts Cloud Service
                                    Fusion Self Service Procurement Cloud Service
                                    Fusion Enterprise Contracts Base Cloud Service
                                    Fusion Transactional Business Intelligence for Procurement Cloud Service

                                    Oracle Fusion Project Financial Management Cloud Service
                                    Fusion Project Financial Management Base Cloud Service
                                    Fusion Project Control Cloud Service
                                    Fusion Project Billing Cloud Service
                                    Fusion Project Contracts Cloud Service
                                    Fusion Enterprise Contracts Base Cloud Service
                                    Fusion Project Performance Reporting Cloud Service
                                    Fusion Transactional Business Intelligence for Project Financial Management Cloud Service

                                    Oracle Fusion Project Execution Management Cloud Service
                                    Fusion Project Management Base Cloud Service
                                    Fusion Collaborative Project Management Cloud Service
                                    Fusion Transactional Business Intelligence for Project Execution Management Cloud Service
                                    Fusion Project Resource Management Cloud Service

                                    Oracle Fusion Risk and Control Management Cloud Service
                                    Fusion Risk and Control Management Base Cloud Service
                                    Option: Fusion Risk and Compliance Management Cloud Service
                                    Option: Fusion Risk and Compliance Intelligence Cloud Service
                                    Option: Finance Controls Cloud Service
                                    Option: Procurement Controls Cloud Service
                                    Option: Human Capital Controls Cloud Service
                                    Option: Fusion Controls On-Premise Connector Cloud Service

                                    Oracle Fusion Supply Chain Management Cloud Service
                                    Fusion Inventory Management Cloud Service
                                    Fusion Product Hub Cloud Service
                                    Fusion Transactional Business Intelligence for Supply Chain Management Cloud Service

                                    Oracle Hyperion Cloud Service
                                    Hyperion Planning Plus Cloud Service

                                    Oracle Fusion Cloud Service Additional Add-On
                                    Fusion Applications Extensibility Framework Cloud Service

                                    Oracle Fusion Financials
                                    Fusion Accounting Hub
                                    Fusion Advanced Collections
                                    Fusion Automated Invoice Processing
                                    Fusion Expenses
                                    Fusion Financial Reports Center
                                    Fusion Financials
                                    Fusion Transactional Business Intelligence for Financials

                                    Oracle Fusion Procurement
                                    Fusion Procurement Contracts
                                    Fusion Purchasing
                                    Option: Fusion Sourcing
                                    Option: Fusion Supplier Portal
                                    Fusion Self Service Procurement
                                    Fusion Transactional Business Intelligence for Procurement

                                    Oracle Fusion Project Portfolio Management
                                    Fusion Project Billing
                                    Fusion Project Contracts
                                    Fusion Project Control
                                    Fusion Project Costing
                                    Fusion Project Integration Gateway
                                    Fusion Project Performance Reporting
                                    Fusion Transactional Business Intelligence for Projects

                                    Oracle Fusion Human Capital Management
                                    Fusion Benefits
                                    Fusion Global Human Resources
                                    Fusion Global Payroll
                                    Fusion Global Payroll Interface
                                    Fusion Goal Management
                                    Fusion Performance Management
                                    Fusion Talent Review
                                    Fusion Transactional Business Intelligence for Human Capital Management
                                    Fusion Workforce Compensation
                                    Fusion Workforce Directory Management
                                    Fusion Workforce Lifecycle Manager
                                    Fusion Workforce Predictions

                                    Oracle Fusion Supply Chain Management
                                    Fusion Distributed Order Orchestration
                                    Fusion Distributed Order Orchestration User
                                    Fusion Global Order Promising
                                    Fusion Inventory Management
                                    Fusion Product and Catalog Management
                                    Fusion Product Hub
                                    Fusion Product Hub Data Steward
                                    Fusion Product Hub for Communications
                                    Fusion Product Hub for Retail
                                    Fusion Transactional Business Intelligence for Supply Chain Management

                                    Oracle Fusion Customer Relationship Management - Sales
                                    Fusion CRM Base
                                    Fusion CRM Desktop
                                    Fusion Enterprise Contracts Base
                                    Fusion Incentive Compensation
                                    Fusion Opportunity Landscape
                                    Fusion Quota Management
                                    Fusion Sales Campaigns
                                    Fusion Sales Catalog
                                    Fusion Sales Predictor
                                    Fusion Smart Phone Edition
                                    Fusion Territory Management
                                    Fusion Transactional Business Intelligence for Customer Relationship Management

                                    Oracle Fusion Customer Relationship Management - Marketing
                                    Fusion Email Marketing Server
                                    Fusion Marketing
                                    Fusion Marketing Segmentation - up to 500,000 records
                                    Fusion Marketing Segmentation - up to 1,000,000 records
                                    Fusion Marketing Segmentation - up to 3,000,000 records
                                    Fusion Marketing Segmentation - up to 5,000,000 records
                                    Fusion Marketing Segmentation - up to 10,000,000 records
                                    Fusion Marketing Segmentation - unlimited records

                                    Oracle Fusion Partner Relationship Management
                                    Fusion Incentive Compensation for Channel Managers
                                    Fusion Partner Relationship Management for Channel Managers
                                    Fusion Partner Relationship Management for Partners
                                    Fusion Territory Management for Channel Managers

                                    Oracle Fusion Customer Relationship Management - Customer Data Management
                                    Fusion Customer Hub Data Steward
                                    Fusion Customer Hub for Organizations
                                    Fusion Customer Management Foundation for Organizations
                                    Fusion Customer Hub for Persons
                                    Fusion Customer Management Foundation for Persons
                                    Fusion Data Quality Address Cleansing
                                    Fusion Data Quality Matching

                                    Oracle Fusion Application Tools
                                    Fusion Applications Extensibility Framework

                                    Oracle Fusion Governance, Risk and Compliance
                                    Fusion Application Access Controls Governor
                                    Option: Fusion Application Access Controls for Fusion Applications

                                    Related Posts

                                    Oracle's Behavior Undercuts Its Own Cloud Accomplishments

                                    Thursday, June 07, 2012

                                    Oracle's Behavior Undercuts Its Own Cloud Accomplishments

                                    Oracle held a much anticipated "Oracle Executive Strategy" update event for its Oracle Cloud services yesterday. With Larry Ellison leading the presentation, there was much thunder and lightening--but not much rain. This is unfortunate, because Oracle has put together an impressive set of cloud services. Ellison's inability to resist slamming the competition led him to overstate what Oracle has actually delivered, and to minimize the success of Oracle's competitors.

                                    This post serves as a summary of the key points I gleaned from the webcast and from an analyst question and answer session afterwards with Thomas Kurian, Oracle's EVP of Product Development, who is always a pleasure to listen to.

                                    Is There Anything New?

                                    On Twitter and in back channel Skype conversations with other analysts, many of us were questioning: what exactly is being announced today? Nearly everything presented had been previously been presented at Oracle Open World in 2011.

                                    Reading carefully through the pre-event summary document and scanning through my notes, I can only come up with two things that are new:
                                    1. Oracle is announcing new Oracle Fusion cloud applications and services in addition to those  announced during Open World (which were CRM, HCM, Social Network, Java Service, and Cloud Service). Larry Ellison indicated that Oracle now has 100 cloud applications and services.
                                       
                                    2. Oracle demonstrated some of the social marketing functionality from its Vitrue acquisition, which Oracle announced in March. 
                                    Other than that, it's difficult to find anything that Oracle had not announced or presented earlier. So the event was largely a re-presentation of Oracle's cloud services, some demonstration, and a healthy dose of competitor-bashing.

                                    Essentially, the 90 minute event fell into a pattern of presentation that is becoming all too familiar in the past several Oracle Open World conferences. There are too many issues to list individually, but I'll point out what I see as some of the things I found most troubling in Oracle's presentation.

                                    Oracle Exaggerates Its Cloud Apps Availability

                                    Oracle claims 100 Oracle Fusion cloud services but provides no list of the applications. Seeing that Oracle announced five during Open World, it's difficult to understand how it is now claiming 100, unless it is talking about very small pieces of functionality. During the post-event analyst briefing, I believe Tom Kurian did promise to deliver a list--so we'll have to wait for that. Update: Oracle has provided the list.

                                    Furthermore, not all of the capabilities that Oracle showed or referred to during the event are in general release. Tom Kurian did review what products were generally available, but I was not able to capture that information. Again, we'll have to wait for some public clarity from Oracle on what customers can buy today and what is still waiting for general availability.

                                    Oracle's Developer Cloud Still in Controlled Availability

                                    Specifically, Oracle Java Service and Database Service are not yet available via customer self-service, as shown in the screen shot below. With a public cloud infrastructure service, you should be able to walk up to the website, submit a credit card and gain instant access to a development environment, run it for a few hours or days, then shut it down. Amazon Web Services has offered this for years.

                                    A quick test on the Oracle website shows that if you try to sign up for cloud services, you are led to a screen as shown below, where you can leave your contact information. The message on that page reads,
                                    When you submit this form, your information will be placed into a queue for access to controlled availability services. We will be provisioning Java and Database services in batches over the next several months. Our Fusion Application services will be made available shortly after that. You will be notified by email when your instance is ready.
                                    I questioned Tom Kurian on this point and he indicated that this is a temporary measure during the ramp-up period. He said that Oracle is currently signing up about 150 development customers a week for its Java and database services and that by the end of August, the sign up process should be available entirely on a self-service basis. But today-there is still friction at the point of sale.




                                    Ellison is Rewriting History

                                    At the beginning of his presentation, Ellison claimed that Oracle began to rebuild all of Oracle's applications for the cloud, calling it Project Fusion. But some of us have a long memory, and we've written blog posts on Oracle's Fusion program over the years.

                                    At the beginning, Oracle did not pitch Fusion as a cloud program but as an integration strategy for its disparate applications. Fusion would be the successor to Oracle's E-Business Suite, PeopleSoft, J.D. Edwards, and Siebel systems. As Oracle made many acquisitions, it needed a strategy, using middleware, to integrate these applications with one another and a successor set of applications based on the best features of each of its acquisitions.

                                    See my many posts at the end of this post, and try to find one where Oracle ever used the word "cloud" in talking about Fusion. Oracle has not been working on cloud applications for seven years. It has only been in the past year or two, as Salesforce.com and Workday began eating Oracle's lunch that Oracle responded with its own cloud pronouncements.

                                    I have heard off-the-record that the early leaders in the Fusion group made sure to architect the product to allow cloud deployment. But Ellison's early presentations indicated that Fusion would be a traditional sold-as-a-license product, deployed on-premises, not a cloud service. To now claim that Fusion was a 7-year cloud development effort is simply not true.

                                    Ellison's Characterization of Competitors is Out-of-Bounds

                                    For example, Ellison claims that SAP has done nothing in the cloud except for its acquisition of SuccessFactors, and that it will have nothing otherwise in the cloud until 2020. He conveniently overlooks SAP's five or seven year effort to develop Business ByDesign, a full-suite multi-tenant cloud ERP system, which SAP has has sold to over 1,000 customers.

                                    Whether SAP has met its objectives for ByD is not the point: Oracle has by its own numbers claimed only 200 sales of Oracle Fusion. So, even by Oracle's own numbers, SAP has sold more cloud customers with its own developed products. (Ellison also conveniently ignores SAP's own cloud-based line-of-business applications.) SAP may have its own problems in transitioning its business to the cloud, but Ellison's mockery of SAP is simply unfair and inaccurate. 

                                    Ellison's slamming of the competition continued with a mis-characterization of Workday's in-memory technology and a straw-man argument that other SaaS providers tell customers "not to worry about security." Can Ellison point to any cloud competitor that has told its customers "not to worry about security?"

                                    Oracle Exaggerates Adoption of Fusion Apps

                                    Oracle claims just 200 sales of Oracle Fusion Apps, and it refuses to break down that number into how many are CRM, HCM, and so on. Although Oracle will not release that information, I have reason to believe that most of those sales are for HCM and that there have been few new sales of Fusion CRM.

                                    Tellingly, there were no customers on stage with Ellison or Hurd. Except for a couple of slides with logos of companies that Oracle claimed as wins over its competitors, there were no customer mentions, no customer testimonies.

                                    Oracle Customers Choose Cloud Because of Fusion Complexity

                                    Back-channel discussions indicate that nearly all Oracle Fusion application sales are for cloud deployment, not on-premises. It appears that this is the case not because Fusion can only run in the cloud  (like Salesforce.com or Workday) but because Fusion technical requirements are so complex that virtually no organization wants to deploy Fusion Apps on-premises. It is easier to simply turn over the infrastructure and application management activities to Oracle.

                                    On a Positive Note

                                    The dissatisfaction felt by many of the event attendees is unfortunate. Oracle does have an impressive array of cloud services, although some are still in the process of roll-out.
                                    • Specifically, I like the fact that Oracle is offering a full and complete IaaS platform, similar to Amazon's (although Oracle's is limited to Oracle technologies).
                                       
                                    • I also like that everything in Oracle's cloud is based on public standards, such as SQL, Java, and HTML5. 
                                       
                                    • I like that customers can freely move applications (Oracle's apps, or custom apps) from Oracle's cloud to on-premise deployment, or to other public clouds such as Amazon's--without modification. I questioned Kurian on this point, and he confirmed that there is no intent to lock in customers to Oracle's cloud. This is, in fact, a differentiator against Salesforce.com as a development platform, which because it is based on proprietary languages, does not offer portability. 
                                       
                                    • Finally, the user interface or Oracle Fusion Application is cutting edge. From what I saw in the Ellison's demonstration, along with other Fusion apps I've seen demonstrated, Oracle has set a high bar for ease-of-use, embedded BI, and integration.
                                    Oracle has fallen into a pattern in its public events of overstating its successes, misrepresenting its competitors, and touting statements-of-direction as accomplishments. This is unfortunate because it causes observers to discount what is in fact some very impressive technology. I hope that, in the future, Oracle will take a more understated approach that will do justice to its people, products, and services. 

                                    Related Posts

                                    Oracle's roadmap for Fusion Apps (2009)
                                    More on Oracle's Fusion strategy
                                    Oracle's Fusion strategy: clear as mud
                                    Fusion to build on Oracle's E-Business Suite
                                    Oracle going dark
                                    Oracle's new reseller strategy and speculation on the future of JDE
                                    Is Oracle's Fusion really half complete?
                                    SAP slams Oracle's strategy as, Project Confusion

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